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Listing Expire Without Selling?
How to Sell a Home That Didn't Sell
If your home has just come off the market and hasn't sold, don't be discouraged.
The reason it didn't sell may have nothing to do with your home.
Your home may have been one of the more desirable properties for sale.
If your listing has expired and you still wish to sell, take a moment to review your situation.
Selling your home can be very inconvenient, but make the commitment to do what it takes to get your home sold the next time.
With the right agent and your cooperation, your home will sell.
Why didn't your home sell?
Honestly assess your listing history.
Your home probably did not sell for one of the four most common reasons:
Marketing
Many times the answer may have been "My home just wasn't advertised enough."
Find an agent and broker who will best represent you.
When interviewing agents, ask each to demonstrate how they marketed other similar homes and discuss a specific marketing plan tailored to your home.
Compare, too, how much money each spends on marketing.
Ask them how they advertise (newspaper, internet, television, radio, etc.).
Your Listing Agent, not only needs to spend money, but also must spend it effectively.
Not all agents are "created equal."
Your Harvey Goodman RealtorŪ markets your property to other real estate agents and the public.
We have a marketing plan that works!
Every Newspaper, Every Home Guide, Two cable Home Shows on Comcast daily, the Ohio Valley's only radio real estate talk show on 1600 AM WKKX, the Internet, Billboards, Full Color Brochures, the Multiple Listing Service, Yard Signs and the power of "word of mouth."
When you list with Harvey Goodman RealtorŪ, you know we'll get the word out!
Often, your Harvey Goodman RealtorŪ can recommend repairs or cosmetic work that will significantly enhance the salability of your property.
You'll find our "Helpful Guide to Selling Your Home" extremely helpful and thorough.
Availability
Is your home easy to show?
Your home must be easily accessible, if you don't have a lock box, consider installing one.
Be flexible, and allow showing times that are convenient to buyers and their agents.
Do not follow the buyer and their agent around the house; go for a walk, or at the very least, step outside.
The showing agent is compensated only after they sell your home - they are motivated to get paid.
Buyers need the freedom to voice objections and only then, can their agent solve the issues raised.
Allow the buyer and their agent the "freedom" to discuss your home, without worrying about hurting your feelings.
Make a good first impression
Make the Buyer fall in love with your home.
Typically a buyer's decision to purchase a home is based on emotion, not logic.
A house in move-in condition invites a sale.
Consider: fixing all the readily apparent defects that a buyer will discover during their first ten to fifteen-minute walk thru.
Keep it clean for all showings, de-clutter, brighten up (open the curtains, turn on the lights).
Enhance the curb appeal.
Most buyers make up their mind in 2 minutes whether or not they like a home.
Discuss with your agent about taking care of other repairs and improvements such as paint, flooring, etc.
Because a buyer envisions only their inflated idea of the cost of the improvement, offering an allowance to your prospective buyers is not always as desired as having the work completed.
A house that makes a good first impression, sells for the best price because it outshines the competition.
Pricing
The proper price depends on current market conditions, competition, location and the condition of your home.
If your home doesn't compare favorably with others in the same price range, buyers and their agents won't give your home serious consideration.
Ask your Realtor to provide you with a current market analysis (a summary of comparable homes: recently sold, for sale, in escrow and expired).
Be realistic and avoid 'yes agents', who will say 'yes' to any request or price while your home languishes on the market.
Eliminate any real estate agent using tired, traditional methods to sell your home because they don't work in today's market!
If an agent does not offer a Virtual Tour with voiceovers - DON'T EVEN THINK OF LISTING WITH THEM.
BUYERS ARE OUT THERE ...AND WITH THE RIGHT AGENT, THEY WILL COME IN DROVES.
Before You Put Your Home back on the Market, remember:
Honest communication is vital between you and your agent.
Price your home according to market conditions, competition and the condition of your house.
Be sure your house is in show condition, Harvey Goodman RealtorŪ agents, offer assistance in staging your home for sale.
Be sure to print our guide "Helpful Guide to Selling Your Home"
Have an innovative marketing plan firmly set in place.
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Disclaimer: All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information on this site was last updated 07/31/2010. The listing information on this page last changed on 07/31/2010. The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of Wheeling MLS (last updated Sat 07/31/2010 2:45:21 PM EST) or Tri-State MLS (last updated Sat 07/31/2010 8:35:40 AM EST). Real estate listings held by brokerage firms other than Harvey Goodman Realtor may be marked with the Internet Data Exchange logo and detailed information about those properties will include the name of the listing broker(s) when required by the MLS. All rights reserved. --
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